Welcome to My Personal Blog!

Are you a small- to mid-size company looking for PR support? In need of a freelance writer or blogger? Dazed and confused when it comes to social media for your business? A startup that can’t afford to hire a communication manager on a regular basis?

Most business and projects don’t need a full-time PR person on staff, but they do need help. Fortunately, some initial guidance, training and personalized recommendations can go a long way in setting up your business’ communication strategy.

With a degree and professional background in communications, I’ve been doing freelance writing and PR work for the past eight years. I know the angles, words and delivery that will clearly communicate your message, effectively share your story and successfully engage with your target customers. Though I’ve worked with multi-million dollar companies, I LOVE working with interesting startups and personal projects that can quickly adapt, grow and immediately benefit from some one-on-one guidance.

While I know how to work traditional media (securing print coverage for previous clients in publications such as The Wall Street Journal, The New York Times, Outside Magazine, and UsWeekly), I also can connect directly with your target audience and influencers through social media, digital coverage and good ol’ fashioned face-to-face interaction.

Want to learn more about how I can help you reach your communication goals? Here’s what I offer:

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  • Public relations and social media consulting
  • Personalized social media tools, tips and plans
  • PR strategies and ‘toolkits’ 
  • Blog and copywriting
  • Release writing
  • Social media management
  • Proofreading and editing

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Interested? Let’s set up a time to chat with a FREE 30-minute consultation – email me at thepaperplanesblog@gmail.com

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Here’s what others have to say about me:

I’ve worked with Alana for many years now and can say without any hesitation that she is an invaluable asset to any team. She’s smart as a whip, highly creative, and just gets things done. She understands the nuances of PR and has a knack for taking complex ideas and distilling them into compelling prose. Most of all though she’s a real team player who is capable of working well with any variety of personality types

 

Alana is the A in my A-team! She’s always been self driven and motivated to get work done, with very little guidance or supervision. She’s got a good creative edge when producing content that’s original, captivating and engaging. She gets what I am saying and if she doesn’t she asks just the right questions to help me clarify what I am going for. She is an all-around star in the writing world, and I’m very happy to have found her for my writing collaborations and projects!

 

Alana was absolutely amazing to have on board the time that she worked with me. She was my Distribution and Public Relations Manager – closing deals with the biggest names for me like SONY Pictures, and catching interest from GQ. For public relations she got the whole company organized and vision in the right place and taught me things about PR that I didn’t know and have been able to carry on to new staff members today.

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